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Read MoreDubai’s real estate landscape has long been defined by ambition, innovation, and architectural brilliance. At the heart of this new wave stands IRTH Group, a homegrown developer rooted in the heritage of the AlShamsi family. More than just building structures, IRTH is building lifestyles — blending trust, innovation, and community into every project it creates.
A Heritage Built on Trust
The name IRTH is deeply symbolic — it means past, present, and future. This isn’t just a name, but a guiding philosophy. Drawing on more than a century of family legacy in the UAE, IRTH positions itself as a new-generation developer that respects tradition while embracing the future.
Their core values — trust, strength, and agility — are reflected in everything they do. From visionary design to customer care, IRTH’s approach is personal, forward-thinking, and rooted in reliability.

Vision: Design, Innovation & Community
RTH isn’t chasing trends — it’s shaping them. Each project is carefully curated to blend design-led living, sustainability, and urban convenience. Whether it’s residential or commercial, the developer’s projects create environments where people can live, work, and thrive — not just own property.
Through a strong partnership with Rove Hotels, IRTH is creating branded residences and hospitality-led office spaces that are accessible, vibrant, and future-proof.

Signature Projects by IRTH
1. Rove Home Downtown Dubai –
The Launch that Sold Out in Two Weeks
Located in the heart of Downtown, Rove Home Downtown Dubai is where contemporary design meets vibrant city living. Featuring 348 fully furnished residences, it became one of Dubai’s fastest-selling developments — a clear sign of demand for IRTH’s unique concept.
Residents enjoy wellness-focused amenities, co-working lounges, a running track, and flexible payment plans that make prime property ownership more accessible.

2. Rove Home Marasi Drive –
Urban Oasis in Business Bay
Nestled along Dubai Canal, Rove Home Marasi Drive is an innovative community designed for young professionals. With more than 50 lifestyle amenities — including sky gardens, floating podiums, Ori modular furniture, and pocket walls — it’s a space that redefines flexibility and urban comfort.
Its location offers seamless connectivity to the city’s major business and leisure hubs, making it a perfect blend of work and play.

3. Rove Home Dubai Marina –
Wellness Meets Waterfront
The Rove Home Dubai Marina project sets a new benchmark for waterfront living. It features Dubai’s first convertible indoor infinity pool, wellness spa pods, a CRANK fitness studio, and more than 71,000 sq. ft. of amenities.
This development is designed not just for residents but for communities that want to experience the Marina lifestylewithout compromise.

4. HQ by Rove
The Future of Workspaces
While Dubai is known for its residential towers, IRTH is also revolutionizing commercial spaces. In partnership with Rove Hotels, the group has launched HQ by Rove Marasi Bay — the region’s first hospitality-branded office complex.
Imagine working in a space where your morning coffee comes from a hotel barista, meeting rooms overlook the canal, and every detail is designed to inspire productivity and well-being. That’s the vision behind HQ by Rove — a place where work and lifestyle merge seamlessly.

Design with Purpose
What makes IRTH stand out is its commitment to design intelligence and sustainability. Each project is developed with:
- Smart space planning and modular layouts
- High amenity ratios
- Community-centric environments
- Locally inspired design and sun-studies for energy efficiency
This isn’t just about building — it’s about crafting experiences that reflect Dubai’s global energy and cultural richness.

A Growing Legacy
In just a short period, IRTH has launched over 1,800 residential units worth AED 3 billion — with an ambitious plan to deliver 3,000 more over the next five years.
As Dubai continues to rise as a global hub for lifestyle, business, and investment, IRTH stands at the forefront — shaping spaces where people truly love to live and work.
To explore the exact location of HQ by Rove, visit my specialized Dubai investment map.
On this map, you’ll not only see where the project is located but also explore nearby areas, transport links, and price per square foot across surrounding districts.

Get In Touch for More Details
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