IRTH · Marasi Bay
HQ by Rove by IRTH
Dubai's First Hospitality Branded Offices, in Marasi Bay
HQ by Rove is an owned office address rather than a leased one: 23 floors of modular workspace above 120,000 sq ft of hotel-grade amenities, branded and operated in partnership with Rove Hotels on the Marasi Bay waterfront.
Direct advisor access. Every message answered personally, never by a call center.
Overview
Project Overview
Starting Price
AED 3.03M ≈ USD 825K
Handover Date
Q1 2029
Property Type
Commercial & Offices
Location
Marasi Bay
Developer
IRTH
Availability
Limited
About
About HQ by Rove
HQ by Rove answers a question most Dubai office stock still ignores: why should the building stop working for you the moment you step out of your unit. IRTH Urban Development built the project with Rove Hotels, the Emaar Properties PJSC and Dubai Holding joint venture, and describes it as the first hospitality branded office building in Dubai. In practice that means the service layer of a hotel wrapped around space you own outright.
The building runs to 23 office floors on a 76,038 sq ft plot, with up to 22 modular units per floor. Units combine: two studios make a deluxe, a studio plus a deluxe makes an executive, and the upper levels open into simplex full floors and double height lofts. For an occupier that means the office grows with headcount instead of forcing a move. For an investor it means a floor plate that can be leased whole or split, which is the difference between one tenant risk and several.
My read on the commercial side: Business Bay office supply that a company can actually buy, rather than rent, is thin, and buyers here are paying for that scarcity plus the amenity ratio. Amenities take 120,000 sq ft, 28 percent of the project, which is a hospitality number rather than an office one. That ratio is what should hold the resale and leasing story together over the hold period, so it is worth checking against the service charge before you commit.
The project sits on plot 107 in Marasi Bay, inside Business Bay, with the Dubai Water Canal at the door and Downtown and DIFC both about five minutes away. Parking is 988 bays across 8 floors, one bay per modular unit plus visitor and valet, which is the detail most Business Bay offices cannot match.
Insights
Project Insights for HQ by Rove Buyers
HQ by Rove: Marasi Bay Office Tower Construction Updates
HQ by Rove, IRTH's 414-office tower on plot 107 in Marasi Bay, stood at 0.7% at the 6 July 2026 inspection.
HQ by Rove Construction Updates
HQ by Rove Escrow: IRTH's Marasi Bay Account
IRTH's HQ by Rove is DLD project 4143, 414 units escrowed at Commercial Bank of Dubai, 0.7% certified July 2026.
HQ by Rove Escrow Account Guide
HQ by Rove Golden Visa: Backed by an Office You Own
HQ by Rove, IRTH's 414-office building in Marasi Bay, opens every released tier, studio office to penthouse loft, above AED 2M.
HQ by Rove Golden Visa GuidePrices
HQ by Rove Prices & Sizes
Pricing starts at the studio office, the smallest whole unit in the modular collection, and runs up to the penthouse lofts on the top floors. Because studios combine into deluxe and executive layouts, the entry ticket and the final footprint are two separate decisions: buy the size you need now, and take the adjoining unit when you outgrow it.
Studio Offices
From AED 3.03M≈ USD 826K
≈ 680 - 865 sq ft (63 - 80 sq m)
10-Year Golden Visa Eligible
Deluxe Offices
From AED 5.78M≈ USD 1.57M
≈ 1,360 - 1,446 sq ft (126 - 134 sq m)
10-Year Golden Visa Eligible
Penthouse Lofts
From AED 13.88M≈ USD 3.78M
≈ 2,185 - 3,708 sq ft (203 - 344 sq m)
10-Year Golden Visa Eligible
Get latest availability for HQ by Rove
Get Latest AvailabilityPayment
HQ by Rove Payment Plan
On Booking
During Construction
On Completion
The developer plan is construction linked and mortgage friendly, which matters more on a commercial purchase than on a residence: half the price is only due at completion, so a business can commit to the address years before the cash leaves the balance sheet. The amount due between booking and completion is split into instalments of 5 percent, some on fixed calendar dates and the rest released against verified construction milestones, with the balance due on completion and handover anticipated in Q1 2029. How you move the money matters as much as when: my guide on how to pay for property in Dubai compares the methods international and corporate buyers actually use.
Why Me
Why Buy HQ by Rove Through Tohid Fetrat
A commercial purchase carries questions a residential sale never raises: which floor plate leases, how the units combine, what the service charge does to a net yield. That is the part of the decision I work on with you.
Direct developer access to IRTH Group inventory and releases
One dedicated advisor from first enquiry to handover
Specialist in remote purchases for international and non-resident buyers
Independent monthly construction tracking against RERA inspection data
Personal replies on WhatsApp, never a call center or sales team
My advisory service costs you nothing. The commission is paid by the developer, and you pay the same official price as buying directly, with independent guidance included.
Structure
Explore HQ by Rove Structure
HQ by Rove sits in Marasi Bay, the waterfront pocket of Business Bay along the Dubai Water Canal. The three guides below cover Marasi Bay properties for sale, the Marasi Bay community, and the IRTH Group developer profile behind the project.
Marasi Bay Properties for Sale
Explore luxury branded residences and premium offices at Marasi Bay, comparing available properties, prices, payment plans and handover dates.
Marasi Bay Properties for Sale
About Marasi Bay Master Community
Read the Marasi Bay guide: OMNIYAT's ultra-luxury canal-front district of branded residences, offices and hospitality.
Marasi Bay Community Guide
IRTH: Emirati Heritage and Architectural Artistry, From Al Wasl to Dubai Islands
IRTH blends Emirati roots with modern design across 5 prime districts of Dubai, including Jumeirah, Al Wasl and Dubai Islands.
IRTH Developer ProfileFacts
HQ by Rove | Key Project Facts
IRTH
Marasi Bay, Dubai
414
Modular Offices, Simplex Full Floors and Penthouse Lofts
Q1 2029
Dubai's first hospitality branded office building, operated in partnership with Rove Hotels, with 120,000 sq ft of amenities at 28% of the project
Freehold, open to all nationalities
10-Year UAE Golden Visa eligible
Commercial Bank of Dubai (PSC)
For Buyers
Buy Directly From IRTH Developer Inventory
The building is under construction with handover anticipated in Q1 2029, which is the stage where the original developer plan is still available and the entry price is still the launch structure rather than a resale premium. Twenty units remain across the collections.
- Twenty units currently available directly from IRTH Group
- Official developer rates with the construction linked plan intact
- Every instalment paid into the project's DLD-registered escrow account
- Live list with floors, layouts, sizes and views sent the same day
- Entry price per sq ft, service charge, realistic lease rates and exit options walked through together
Map
Explore HQ by Rove Location on Dubai Map
HQ by Rove by IRTH Group is located in Marasi Bay, the waterfront pocket inside Business Bay that carries a concentrated stretch of Dubai Water Canal frontage. Through Tohid Fetrat's Dubai Investment Map, you can place it against other projects across the city before deciding.
The plot sits between the Dubai Water Canal and the Al Khail Road corridor, with Sheikh Zayed Road reached in about three minutes. That position is what makes the address work for a business: staff arrive from either side of the city, clients come from Downtown or DIFC in about five minutes, and the airport run is roughly fifteen.
Location
HQ by Rove Location Within Marasi Bay
Inside Business Bay, the project takes plot 107 in Marasi Bay, the waterfront pocket where the canal promenade replaces the usual office forecourt and Rove Home Marasi Drive sits as an immediate neighbour. For an occupier that changes the working day: lunch, the gym and a walk are all at street level rather than a drive away. For an investor it matters differently, because canal front plots in Business Bay are finite and this one carries a branded operator, which is the combination that supports pricing when newer stock arrives inland. The wider district picture is covered in my Marasi Bay community guide.
Marasi Bay, DubaiConnectivity
Connectivity from HQ by Rove
The commute is the part of an office decision that staff feel every day, and this address answers it from both directions: Sheikh Zayed Road and Al Khail Road are minutes away for drivers, and Business Bay sits on the Red Line for everyone else. My Dubai Metro guide covers how rail access shapes accessibility and long term value across the city. The building also holds 988 parking bays across 8 floors, with one bay per modular unit plus visitor and valet, which is the practical difference between clients arriving easily and clients circling the block.
Approximate Driving Distances
- Dubai Canal WalkDirect access
- Sheikh Zayed Road & Al Khail Road03 minutes
- DIFC05 minutes
- Downtown Dubai05 minutes
- Dubai Design District10 minutes
- Dubai International Airport15 minutes
Interiors
Interior Design at HQ by Rove
The interiors are built around the idea that an office should hold more than desks. Units run from compact studios to double height lofts with integrated stair seating, a private kitchenette and an in-office washroom, and the shared floors carry the hospitality layer: lounges, a library, meeting rooms that combine, quiet pods for calls, and co-working zones on the ground, podium, Hub and rooftop levels. Twenty one lifts, fourteen of them destination controlled passenger lifts, keep the building moving at the hours that matter.
Amenities
Interior Amenities
- Fully fitted gym and Crank fitness studio
- Reset 16 wellness floor with spa pods, sauna and steam
- Semi-Olympic pool, plunge pool and jacuzzi
- The Block food hall with serving kitchens and events stage
- Co-working zones on ground, podium, Hub and rooftop levels
- Combinable meeting rooms and private focus pods
- Podcast cabin and rentable multipurpose area
- Library, coffee corners and communal lounge
Exterior Amenities
- Podium padel court and basketball court
- Floating treehouse pods and running track
- Skyline terrace and rooftop observation deck
- Rooftop garden meeting pods for outdoor working
- Arcade level skate park and urban gym
- Landscaped courtyards and sunken seating
- Zen garden, chill garden and sun loungers
- Promenade arrival with valet and drop off
Gallery
HQ by Rove by IRTH Image Gallery
The renders below cover what a viewing cannot show yet: the arrival sequence, the shared floors that carry the hospitality layer, the loft and corner workspaces, and the rooftop where the working day ends against the skyline.
Want the full render set and floor plans?
Get Renders & Floor Plans on WhatsAppFAQs
HQ by Rove Frequently Asked Questions
HQ by Rove is a commercial office building in Marasi Bay, Business Bay, developed by IRTH Urban Development LLC and branded with Rove Hotels, the joint venture between Emaar Properties PJSC and Dubai Holding. The developer describes it as the first hospitality branded office building in Dubai. It holds 23 office floors with up to 22 modular units per floor and 120,000 sq ft of amenities, which is 28 percent of the project.
The project occupies plot 107 in Marasi Bay, inside Business Bay, Dubai, on the Dubai Water Canal. Sheikh Zayed Road and Al Khail Road are about 3 minutes away, DIFC and Downtown Dubai about 5 minutes, Dubai Design District about 10 minutes, and Dubai International Airport about 15 minutes.
The modular collection starts with studio offices of 680 to 865 sq ft and deluxe offices of 1,360 to 1,446 sq ft, and the upper floors hold penthouse lofts of 2,185 to 3,708 sq ft. Units are designed to combine, so two studios form a deluxe and a studio with a deluxe forms an executive layout. Simplex full floors and loft edge units are also part of the building.
Studio offices start from AED 3.03M ≈ USD 826K. Deluxe offices start from AED 5.78M ≈ USD 1.57M, and penthouse lofts start from AED 13.88M ≈ USD 3.78M, depending on floor, size and availability.
The developer plan is construction linked: 15 percent plus the 4 percent DLD registration fee on booking, 35 percent during construction in instalments of 5 percent, and the remaining 50 percent on completion. Handover is anticipated in Q1 2029.
The anticipated handover is Q1 2029. The building is under construction, and progress against RERA inspection data is tracked in the HQ by Rove construction updates guide.
It behaves differently from a residential purchase. Returns come from leasing office space or from owner occupation that removes a rent line, and the modular design means a floor can be leased whole or split between tenants. Suitability depends on entry price per sq ft, the service charge, the lease rates the layout supports, and how long the position is held, since Business Bay office stock available to buy rather than rent is limited.
The property investment route to the 10 year UAE Golden Visa is set at AED 2M ≈ USD 545K, and every tier at HQ by Rove is priced above that threshold. Eligibility is assessed on the individual application and the title issued, and the steps are covered in the HQ by Rove Golden Visa guide.
Yes. HQ by Rove is freehold, open to all nationalities, and can be purchased by an individual or a company.
Yes. Reservation, the sale and purchase agreement, and registration can all be completed remotely, and I manage the process end to end with the developer on your behalf. Each stage of the remote purchase is documented in my Dubai real estate guide library.
All off plan instalments are paid into the project's DLD-registered escrow account and released to the developer only against verified construction progress, a framework regulated by the Dubai Land Department. The mechanics for this project are set out in the HQ by Rove escrow account guide.
Brochure
HQ by Rove Brochure and Floor Plans
Access the official HQ by Rove material to explore unit layouts, the amenity levels, building specifications, and key project information, available for instant download without registration.
Prefer the latest price list and current availability with it? Message me on WhatsApp.
Next Steps
What Happens After You Message Me
Message Me on WhatsApp
Tell me the collection, layout, or budget you have in mind.
Receive Availability & Pricing
I personally send the current unit list, floor plans, pricing, and the exact payment schedule.
Reserve Your Residence
Secure your unit with an EOI, every payment protected through the project's DLD-registered escrow account. The full sequence from reservation to registration is mapped in my step by step Dubai buying guide.
Your Advisor
Tohid Fetrat
Working with international and non-resident investors worldwide. Message or call me directly: you will always reach me personally, never a call center or sales team.