IRTH · Business Bay
Rove Home Marasi Drive by IRTH
Fully Furnished Branded Residences on Marasi Drive
Rove Home Marasi Drive places the Rove Hotels brand on a canal-side plot in Business Bay, with 809 fully furnished residences, more than 50 amenities stacked across three elevated zones, and a construction linked payment plan that holds half the price back to completion.
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Overview
Project Overview
Starting Price
AED 1.05M ≈ USD 286K
Handover Date
Q2 2027
Property Type
Apartments
Location
Business Bay
Developer
IRTH
Availability
Available
About
About Rove Home Marasi Drive
Rove Home Marasi Drive is IRTH's second Rove-branded residential address in Dubai, and the pricing is the clearest signal of what it is trying to do. A canal-side Business Bay plot opening at AED 1.05M ≈ USD 286K puts a Marasi Drive postcode inside reach of buyers who are normally shut out of the district, where new stock routinely opens well above two million dirhams.
My read is that the unit mix is engineered for liquidity rather than trophy value. Compact, fully furnished layouts with ORI expandable furniture, pocket walls and bi-fold glazing let a 341 sq ft residence behave like something considerably larger, which is exactly the product that holds occupancy in a short-let and long-let market as deep as Business Bay. For an end user that means a move-in-ready home with 3 metre ceilings and no furnishing budget; for an investor it means a rentable asset from handover day with nothing left to specify.
The counterweight is scale. At 809 residences across two wings this is not a scarcity play, so the return case rests on yield and tenant demand rather than limited supply. With 13 units left and handover set for Q2 2027, the decision at this stage is less about whether the building gets built and more about which floor, wing and layout is still available at the original release price.
Amenities occupy 25 percent of the project across a floating podium, the Sky Garden on levels 22 and 23, and the rooftop. That share is unusually high for a building at this entry price, and it is the single feature most likely to defend rental rates once nearby towers complete.
Insights
Project Insights for Rove Home Marasi Drive Buyers
Rove Home Marasi Drive: Business Bay Piling-Stage Tracker
Rove Home Marasi Drive, IRTH's 809-residence Rove-branded address in Business Bay, logged 10% at the 06 July 2026 inspection.
Rove Home Marasi Drive Construction Updates
Rove Home Marasi Drive: IRTH's Business Bay Escrow Account
Commercial Bank of Dubai holds Rove Home Marasi Drive escrow, DLD project 2966: 809 units, 10% certified in July 2026.
Rove Home Marasi Drive Escrow Account Guide
Rove Home Marasi Drive Golden Visa Inside a Branded Tower
Only the 2 bedroom at IRTH's Rove Home Marasi Drive qualifies alone; Studio Flex and 1 bedroom buyers need combining.
Rove Home Marasi Drive Golden Visa GuidePrices
Rove Home Marasi Drive Prices & Sizes
Pricing here is built around efficient, rentable footprints rather than generous ones, which is what keeps the entry point low for a Business Bay canal-side address. The spread below runs from a compact Studio Flex to a two bedroom layout that clears the Golden Visa threshold, so the tier you choose is really a decision between yield-led entry and residency-linked value.
Studio Flex Residences
AED 1.05M≈ USD 286K
≈ 341 - 366 sq ft (32 - 34 sq m)
1 Bedroom Apartments
AED 1.499M≈ USD 408K
≈ 607 - 770 sq ft (56 - 72 sq m)
2 Bedroom Apartments
AED 2.59M≈ USD 705K
≈ 914 - 1,058 sq ft (85 - 98 sq m)
Get latest availability for Rove Home Marasi Drive
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Rove Home Marasi Drive Payment Plan
On Booking
Milestone instalments during construction
On Completion
The instalments you inherit depend on when you book, since the schedule runs from your own booking date rather than the project launch. Registration also carries the 4 percent DLD fee plus an ERES and administration charge of AED 5,000. On how the money actually moves, my guide on how to pay for property in Dubai compares the payment methods international buyers use, from manager's cheques to large international transfers. Request the exact remaining payment schedule for your unit.
Why Me
Why Buy Rove Home Marasi Drive Through Tohid Fetrat
On a mid-construction tower with 13 units left, the things that protect your money are wing, floor, outlook and the instalment schedule attached to your specific booking date. My job is to verify those, work the real inventory rather than a portal listing, and stay accountable from reservation through to the keys.
Direct developer access to IRTH inventory and unit releases
One dedicated advisor from first enquiry to handover
Specialist in remote purchases for international and non-resident buyers
Independent monthly construction tracking against RERA inspection data
Personal replies on WhatsApp, never a call center or sales team
My advisory service costs you nothing. The commission is paid by the developer, and you pay the same official price as buying directly, with independent guidance included.
Structure
Explore Rove Home Marasi Drive Structure
Rove Home Marasi Drive sits inside the wider Business Bay waterfront district, linking residents to the Marasi promenade, Downtown Dubai landmarks, the DIFC business core, and the retail and dining clusters along Sheikh Zayed Road. The three guides below place the tower in its community, market and developer context.
Business Bay Properties for Sale
Explore apartments, branded residences, luxury penthouses and offices in Business Bay, comparing prices, payment plans and handover dates.
Business Bay Properties for Sale
About Business Bay Master Community
Read the Business Bay guide: canal-front towers, offices and residences minutes from Downtown, with prices and rental demand covered.
Business Bay Community Guide
IRTH: Emirati Heritage and Architectural Artistry, From Al Wasl to Dubai Islands
IRTH blends Emirati roots with modern design across 5 prime districts of Dubai, including Jumeirah, Al Wasl and Dubai Islands.
IRTH Developer ProfileFacts
Rove Home Marasi Drive | Key Project Facts
IRTH
Business Bay, Dubai
809
Q2 2027
Freehold, open to all nationalities
Commercial Bank of Dubai (P.S.C.)
Map
Explore Rove Home Marasi Drive Location on Dubai Map
Rove Home Marasi Drive by IRTH stands on Al Asayel Street in Business Bay, one of Dubai's most central and consistently tenanted districts, a short walk from the Marasi Drive waterfront and minutes from Downtown Dubai. Through Tohid Fetrat's Dubai Investment Map, you can pinpoint its exact position and weigh it against other branded and furnished developments across the city.
The plot sits between Al Khail Road and Sheikh Zayed Road, which is what keeps DIFC, Dubai Marina, Palm Jumeirah and Dubai International Airport within an easy drive, while Burj Khalifa, Dubai Mall and the Downtown core sit close enough to reach in under ten minutes outside peak hours.
Location
Rove Home Marasi Drive Location Within Business Bay
Inside Business Bay, the plot occupies the southern edge of the district where Al Asayel Street meets Marasi Drive, with the neighbouring park on one boundary and the canal loop a short walk north. That position explains two things about the building: the ground floor opens straight onto the park and the promenade rather than a service road, and the upper floors face either the Business Bay skyline, the Boulevard and Burj Khalifa outlook, or the canal. For an investor the relevant point is that this is the more accessibly priced band of Business Bay, set back from the ultra-prime canal frontage where entry tickets multiply. The wider district picture is covered in my Business Bay community guide.
Business Bay, DubaiConnectivity
Connectivity from Rove Home Marasi Drive
The address puts the Marasi promenade within a few minutes and the Downtown core, DIFC and the Dubai Opera district inside a short drive, with Al Khail Road and Sheikh Zayed Road both close enough to leave the district in either direction. Dubai International Airport is roughly a quarter of an hour away, which is part of what sustains short-let demand across Business Bay. For rail, the district is served by its own Red Line station; my Dubai Metro guide covers how the network shapes accessibility and long term value across the city.
Approximate Driving Distances
- Marasi Promenade04 minutes
- Dubai Mall08 minutes
- Burj Khalifa10 minutes
- Dubai Opera11 minutes
- DIFC12 minutes
- Dubai International Airport (DXB)16 minutes
Interiors
Interior Design at Rove Home Marasi Drive
Every residence is delivered fully furnished, and the interiors follow Rove's brighter, more playful register rather than the muted palette most towers default to. Ceilings run to 3 metres, bi-fold glass doors open the living space onto the balcony, and the same floor finish carries inside and out so the two read as one room.
The engineering underneath is what separates these layouts from ordinary compact stock. Studio Flex residences use the ORI cloud bed, which lifts away to return the floor area to living space and adds around a third to usable size. Studio and one bedroom layouts use a Flexibed that folds into the joinery, and pocket walls slide away to convert a living room into a second bedroom when needed. Kitchens arrive with Electrolux, Siemens or Bosch equivalent appliances and a Smeg kettle, backed by a five year supplier warranty, and every unit is ready for Google and Alexa control from day one.
Amenities
Interior Amenities
- Rove Cafe and lobby lounge
- Coworking space with soundproof meeting pods
- Private meeting rooms
- Fully equipped gym with changing rooms
- Gaming lounge with foosball, shuffleboard, pool and table tennis
- PlayStation deck and interactive gaming with 50 plus apps
- Karaoke room and movie lounge
- Indoor integrated lap and leisure pool
- Wellness features including steam room and sauna
- Multi-purpose room with kitchen, available to rent
- Guest rooms available to rent
- Convenience store and arcade games
Exterior Amenities
- Urban beach pool with beach entry and in-water seating
- Cascading leisure pool and integrated lap pool
- Jacuzzi, aqua cycling and sunken pockets with daybeds
- Cabanas, wet loungers and sun lounging decks
- Sky Garden across levels 22 and 23
- Retractable outdoor cinema screen and amphitheatre
- Multi-purpose court for basketball, pickleball and mini football
- Padel pong, bouldering and climbing walls
- Outdoor coworking space and open-air gym
- Rooftop garden with BBQ terrace and outdoor kitchen
- Stargazing point with telescope and firepit
- Suspended lounging nets, swings and viewing deck
Gallery
Rove Home Marasi Drive by IRTH Image Gallery
The visuals below cover the parts of the project that matter most when you cannot walk the site: the furnished studio, one and two bedroom layouts as they will be delivered, the podium and Sky Garden amenity levels, the park-facing frontage, and the building read from the waterfront. Use them to judge floor plate, outlook and finish before you shortlist a unit.
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Rove Home Marasi Drive Frequently Asked Questions
Rove Home Marasi Drive is a branded residential development by IRTH Signature Development in Business Bay, Dubai, delivered under licence from Rove Hotels. It comprises 809 fully furnished residences across an east and a west wing, with more than 50 amenities spread over a podium level, a Sky Garden on levels 22 and 23, and the rooftop.
The project is located in Business Bay, Dubai, on Al Asayel Street beside Marasi Drive, with a neighbouring park on one boundary and direct access to both Al Khail Road and Sheikh Zayed Road.
The development offers Studio Flex residences, studios, one bedroom and two bedroom apartments. Every layout is delivered fully furnished, and the unit mix is weighted toward one bedroom apartments at 45 percent, followed by studios at 33 percent, Studio Flex at 13 percent and two bedroom apartments at 9 percent.
Handover is expected in Q2 2027. The tower is currently under construction, and progress against RERA inspection data is tracked month by month in the Rove Home Marasi Drive construction updates guide.
Prices start from AED 1.05M ≈ USD 286K for a Studio Flex residence of approximately 341 to 366 sq ft. One bedroom apartments start from AED 1.499M ≈ USD 408K and two bedroom apartments from AED 2.59M ≈ USD 705K, with pricing rising by size, floor, wing and outlook.
The project follows a 50/50 construction-linked plan: 10 percent plus the 4 percent DLD fee on booking, a further 40 percent in milestone instalments running to 30 months from the booking date, and the remaining 50 percent on completion. Registration also carries an ERES and administration charge of AED 5,000.
Yes. All residences are delivered fully furnished with a five year supplier warranty. Kitchens include a fridge, gas stove, built-in oven and hood, dishwasher, washing machine and a Smeg kettle, with Electrolux, Siemens or Bosch equivalent specification, and every unit is compatible with Google and Alexa home control.
Service fees are estimated at AED 20 per sq ft per year. The figure is a developer estimate at the off plan stage and is confirmed against the actual budget once the owners association is established after handover.
Eligibility depends on the purchase value. Units at or above the AED 2M ≈ USD 545K property investment threshold, which includes the two bedroom apartments, qualify for the 10 year UAE Golden Visa, while the Studio Flex and one bedroom tiers fall below that value. The dedicated Rove Home Marasi Drive Golden Visa guide covers the eligibility steps in detail.
Yes. Rove Home Marasi Drive is a freehold property, open to buyers of all nationalities.
Yes. The full process, from reservation to SPA signing and registration, can be completed remotely, and I manage it end to end with the developer on your behalf. Each stage of the remote purchase is documented in my Dubai real estate guide library.
All off plan payments are made into the project's DLD-registered escrow account and released to the developer only against verified construction progress, a framework regulated by the Dubai Land Department. Learn more in the Rove Home Marasi Drive escrow protection guide.
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