Binghatti City - Mercedes-Benz Places is a landmark master-planned development by Binghatti, created in partnership with Mercedes-Benz. It is the world’s first city-scale community fully branded by Mercedes-Benz, extending the brand’s design philosophy, innovation, and luxury standards into an integrated urban environment.
Binghatti City – The World’s First Mercedes-Benz Branded City in Dubai
Mercedes-Benz Places at Binghatti City is a bold real estate milestone that merges automotive excellence with architectural innovation. Set in Meydan, Dubai, this landmark community introduces a new lifestyle concept backed by a 30 billion AED / ≈8.17 billion USD development vision, positioning Binghatti City as one of the most ambitious luxury communities ever launched.
About Binghatti City
Binghatti City was unveiled as a landmark real estate announcement marking a new era of branded urban developments in Dubai. The project represents a strategic partnership between Binghatti and Mercedes-Benz, introducing the world’s first fully Mercedes-Benz branded city under the concept of Mercedes-Benz Places. This collaboration extends the Mercedes-Benz brand beyond individual residences into an entire master-planned urban environment. The announcement positioned Binghatti City as a 30 billion AED (≈8.17 billion USD) mega development, designed to blend architectural innovation, luxury living, and automotive-inspired design principles. The project builds on Binghatti’s growing portfolio of high-profile branded developments in Dubai, while leveraging Mercedes-Benz’s global identity associated with precision, innovation, and timeless design. Planned within the Meydan mega project, Binghatti City reflects Dubai’s ongoing vision to lead globally in iconic mixed-use communities and ultra-luxury real estate concepts. While detailed phasing, components, and timelines are expected to be released progressively, the project has already been recognized as one of the most ambitious branded city concepts ever announced in the global real estate market.
Mercedes-Benz Places – Binghatti City will officially launch on January 14, 2026
Mercedes-Benz Places – Binghatti City is expected to officially launch on January 14, 2026. Developed by Binghatti in collaboration with Mercedes-Benz and located within the Meydan mega project, the development introduces a new city-scale branded concept, reflecting the growing role of design-led, master-planned luxury communities in Dubai’s real estate market.
For upcoming information and verified updates about Binghatti City, contact me directly. Early access, EOI guidance, and launch details will be shared as they become available.
Dubai Map: Exact Location of Mercedes-Benz Places at Binghatti City
Binghatti City is strategically located within the Meydan mega project, one of Dubai’s most prominent large-scale mixed-use districts. Meydan is positioned at the heart of the city, offering direct connectivity to major business, lifestyle, and entertainment hubs while maintaining a premium urban setting designed for future-focused communities.
The location provides seamless access to key road networks, including Sheikh Mohammed Bin Zayed Road (E311) and Al Khail Road (E44), ensuring efficient connections to Downtown Dubai, Business Bay, DIFC, Dubai International Airport, and major lifestyle destinations across the city.
An exact location, connectivity overview, and surrounding infrastructure can be explored in detail through Tohid Fetrat’s Dubai Real Estate Interactive Map on this page.
EOI is now open for Binghatti City.
Register your Expression of Interest to receive priority updates, unit details, launch pricing, and early access to Mercedes-Benz Places at Binghatti City.
Binghatti City IN NUMBERS
Binghatti City - Mercedes Benz Places Official Event
Frequently Asked Questions for Binghatti City (Mercedes-Benz Places)
What is Binghatti City - Mercedes-Benz Places?
Where is Mercedes-Benz Places at Binghatti City located?
Mercedes-Benz Places at Binghatti City is located within the Meydan mega project in Dubai, offering central access to major business districts, lifestyle destinations, and key road networks across the city.
What is the total investment value of Mercedes-Benz Places at Binghatti City?
The estimated total investment value of Binghatti City, including Mercedes-Benz Places, is 30 billion AED (≈8.17 billion USD), making it one of the largest and most ambitious branded real estate developments announced in Dubai.
What makes Mercedes-Benz Places at Binghatti City unique?
Mercedes-Benz Places at Binghatti City is the world’s first Mercedes-Benz branded city, combining automotive-inspired architecture, refined luxury design, and future-focused urban planning across an entire master community rather than a single tower or project.
Is the Expression of Interest (EOI) open for Mercedes-Benz Places at Binghatti City?
Yes. EOI is now open for Mercedes-Benz Places at Binghatti City, allowing interested buyers and investors to register for priority access to official launch information, pricing, unit details, and availability once released.
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