HQ by Rove

Branded Offices & Investment Spaces in Business Bay

HQ by Rove exterior view from the Business Bay highway in Dubai with Burj Khalifa skyline in the background – branded commercial tower by IRTH Developer presented by Tohid Fetrat.
Commercial property icon showing office and business real estate type in Dubai

PROPERTY TYPE

Commercial

Map pin icon representing location for commercial real estate project in Dubai

LOCATION

Marasi Bay

The Power of Vision

About HQ by Rove

HQ by Rove is the first-ever hospitality-branded office building in Dubai, redefining what it means to go to work. Located in the prestigious Marasi Bay – Business Bay, this landmark development blends work, lifestyle, and wellness to create an inspiring environment for modern businesses and investors alike.Designed in collaboration with Rove Hotels, this project introduces a vibrant work-life balance with exclusive amenities, flexible ownership structures, and unmatched connectivity to Dubai’s key landmarks.

Dubai Map

HQ ROVE - Location on Dubai Map

This interactive map showcases HQ by Rove’s strategic location in Marasi Bay, Business Bay – perfectly positioned amid Dubai’s most vibrant commercial and lifestyle destinations. Discover how this hospitality-branded office tower places your business just minutes from Downtown Dubai, DIFC, and Dubai Design District, all while offering direct access to the Dubai Canal and its dynamic waterfront.

Map Preview
Click to view interactive map
PAYMENT PLAN

HQ by Rove – Official Payment Plan by IRTH Group & Rove Hotels

Discover the official 50/50 payment plan for HQ by Rove, created to offer investors unmatched flexibility and peace of mind. Below is a clear breakdown of how the payments are structured, using an example based on a USD 815,000 office unit - making it easy to visualize your investment journey from booking to handover.

5%

Booking Form
40,750 USD   

15%

Upon Sale & Purchase Agreement (SPA)
122,250 USD

5%

6 Months from Effective Date
40,750 USD

10%

12 Months from Effective Date
81,500 USD

15%

18 Months from Effective Date
122,250 USD

50%

On Completion (Q1 2029 Expected Handover)
407,500 USD

HQ BY ROVE IN NUMBERS

Total Floors

23 Office Levels + 8 Parking Floors
 

Developer

IRTH Urban Development LLC
 

Gross Floor Area

~22,500 sq ft per floor
 

Total Amenities Area

120,000 sq ft (≈ 28 % of project)
 

Parking Capacity

988 bays (1 per unit + visitor + valet + EV + bicycle zones)

Total Lifts

21 (destination-controlled high-speed 14 + 5 shuttle + 2 service)

Brand

Rove Hotels by Emaar & Dubai Holding
 

Service Charge (Est.)

AED 24 / sq ft per year
 

Amenities Pass

Includes Reset 16 Spa & Gym Access
 

Interior Design

Where Work Meets Lifestyle

Step inside HQ by Rove, and you step into a workspace that feels alive. Designed to blur the lines between work and well-being, every floor balances hospitality-inspired comfort with functional design. Natural light, open layouts, and textured finishes enhance focus and collaboration - while sculptural seating, vertical cafés, and smart zones bring creative energy into daily routine. From boardroom to rooftop lounge, HQ by Rove is crafted for professionals who value productivity as much as personality.

CONNECTIVITY

Situated at the heart of Marasi Bay in Business Bay, HQ by Rove positions your office just moments away from Dubai’s most dynamic business and lifestyle districts. With direct private road access, commuting to Sheikh Zayed Road, Al Khail Road, or key destinations like Downtown Dubai, DIFC, and the Dubai Canal promenade is effortless - ensuring your business stays connected to the city’s pulse at all times.

  • Sheikh Zayed Road

    3 minutes

  • Downtown Dubai / Burj Khalifa

    5 minutes

  • DIFC Financial District

    5 minutes

  • Dubai Design District (d3)

    10 minutes

  • Dubai Canal Walk / Marasi Marina

    Direct Access

  • DXB Airport

    15 minutes

  • Al Maktoum Airport

    35–40 minutes

Lumena Alta by Beyond – luxury residential tower on Sheikh Zayed Road Dubai with panoramic skyline and easy metro connectivity – presented by Tohid Fetrat.
VIEW

A 360° Panorama of Dubai’s Icons

HQ by Rove is surrounded by some of Dubai’s most iconic landmarks, offering beautifull views in every direction. To the north lies the elegant Dubai Creek Harbour, to the south Marasi Bay, to the east the creative hub of Dubai Design District, and to the west the world-famous Burj Khalifa. Every angle is perfectly framed, making the views from HQ by Rove truly spectacular and unforgettable.

Amenities

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    skate park, urban gallery, chill zone, gym
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    concierge, co-working zones, event stage
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    coffee corner, food hall
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    Skyline Terrace & Zen Garden
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    Event Stage & Podcast Studios
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    Semi-Olympic Pool & Juice Bar
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    Outdoor Rejuvenation Terraces
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FAQ

HQ by Rove (Business Bay, Dubai) - Frequently Asked Questions

What is HQ by Rove and where is it located?

HQ by Rove is a branded commercial-office tower developed by IRTH Development in partnership with the hotel-brand Rove Hotels, positioned in the Marasi Bay / Business Bay district of Dubai, with direct access to major transport links and proximity to the city centre

What types of office/units are available at HQ by Rove?

Units range from compact suites (~58 m²) to larger modules (~538 m²), including configurable combinations for bigger operations.

What are the starting prices?

• One of the smallest units (~58 m²) starts at AED 2,656,000 (≈ USD 723,000).
• A 114 m² unit is from AED 5,227,000 (≈ USD 1,423,000).
• A 126 m² unit is from AED 5,780,000 (≈ USD 1,574,000).
• A 185 m² unit is from AED 8,440,000 (≈ USD 2,298,000).
• A 251 m² unit is from AED 11,475,000 (≈ USD 3,125,000).

What is the payment plan and handover schedule?

The payment plan is structured as 15% on booking, 35% during construction, and 50% on handover. Handover is scheduled for Q1 2029.

What amenities and features distinguish HQ by Rove?

The project offers Class-A fully fitted and furnished offices, branded interiors (Rove style), lifestyle and co-working zones, concierge services, high-speed elevators, large parking capacity, and strategic location in a high-profile business hub.

Why is HQ by Rove a compelling investment?

Because it combines the strength of a branded hospitality concept with premium commercial real estate in a top location (Business Bay / Marasi Bay), offers flexible office sizes from SME to large-scale, and presents early-entry pricing (e.g., from AED 2.65 m) which positions it well for future capital appreciation.

Portrait of Tohid Fetrat, Dubai real estate advisor and portfolio manager with expertise in luxury developments
Brochure

Download HQ by Rove Brochure & Floor Plans, No Sign-Up Required

Access the official HQ by Rove brochure and floor plans to explore detailed layouts, amenities, payment plan highlights, and key project information, all available for instant download without registration.

For price updates and Unit reservations

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Portrait of Tohid Fetrat, Dubai real estate advisor and portfolio manager with expertise in luxury developments
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