STARTING PRICE
AED 2.599M ≈ USD 707,000
Vision Iconic is a newly launched branded residential tower rising over 60 floors within Mercedes-Benz Places | Binghatti City in Nad Al Sheba. Offering panoramic Burj Khalifa and park views, the project enters its limited EOI phase with 1-bedroom residences starting from AED 2.599M and an anticipated completion in Q4 2028.
AED 2.599M ≈ USD 707,000
Q4 2028
Branded Residential Apartments
Mercedes-Benz Places at Binghatti City, Nad Al Sheba First, Dubai
Binghatti
EOI Now Open Limited Priority Allocation
Mercedes-Benz Places | Binghatti City is a master-planned branded residential destination in Nad Al Sheba, bringing together multiple architectural concepts under a unified luxury vision. Explore the growing collection of residential towers, each offering a distinct lifestyle and investment positioning within the community.
Large-scale branded residences offering modern layouts and skyline living within Mercedes-Benz Places | Binghatti City.
View ResidencesLimited ultra-luxury residences designed for low-density living within Mercedes-Benz Places | Binghatti City.
Explore ProjectVision Iconic is a newly launched branded residential tower within Mercedes-Benz Places | Binghatti City in Nad Al Sheba, Dubai. Rising over 60 floors, the project introduces a landmark addition to the community, combining architectural design, skyline views, and long-term residential positioning. Developed by Binghatti in collaboration with Mercedes-Benz, Vision Iconic forms part of a growing collection of branded towers alongside Vision Mercedes-Maybach 6 Residences and Vision Mercedes-Maybach Ultimate Luxury, creating a connected luxury residential destination designed for both end users and investors.
Discover the master community and developer behind Vision Iconic, exploring the branded vision, architecture, and investment positioning shaping Mercedes-Benz Places | Binghatti City in Dubai.
A branded master community redefining luxury living in Nad Al Sheba.
Explore CommunityThe developer behind Dubai’s most recognizable branded residences.
View Developer ProfileVision Iconic introduces a limited collection of branded residences designed for elevated urban living within a master-planned community. The project focuses on premium layouts, refined interiors, and long-term residential value in Nad Al Sheba, Dubai. EOI Amounts : 20K AED
Vision Iconic is located in Nad Al Sheba First within Mercedes-Benz Places | Binghatti City, offering direct connectivity to Downtown Dubai, Business Bay, Dubai Hills Estate, and Dubai International Airport via Al Ain Road (E66) and Al Khail Road (E44).
The tower forms part of a branded residential cluster alongside Vision Mercedes-Maybach 6 Residences and Vision Mercedes-Maybach Ultimate Luxury within the community.

Binghatti (in collaboration with Mercedes-Benz)
Mercedes-Benz Places | Binghatti City
Branded ultra-luxury residences
Studios, 1 Bedroom, 2 Bedroom & 3 Bedroom residences
Brand-driven positioning Designed for long-term capital appreciation
LEED certification targeting
70% During Construction 30% Upon Handover
1406
Vision Iconic at Mercedes-Benz Places | Binghatti City is offered with a construction-linked payment structure designed to provide balanced entry and phased payments aligned with development progress.
Down Payment
During Construction
On Completion (Handover)
Vision Iconic is positioned within Mercedes-Benz Places | Binghatti City, forming part of a connected branded residential cluster in Nad Al Sheba. The tower sits at a central point of the master plan, surrounded by landscaped podium areas, residential towers, and integrated lifestyle spaces designed for walkable community living.
The interior design of Vision Iconic reflects the Mercedes-Benz design philosophy, combining clean architectural lines with refined materials and balanced proportions. Spaces are planned to create a calm, modern residential atmosphere focused on comfort and visual clarity.Large glazing, neutral tones, and carefully integrated lighting enhance natural openness while maintaining privacy. The design approach prioritizes long-term livability, blending contemporary luxury with functional everyday living.
Located in Nad Al Sheba First, Vision Iconic benefits from direct access to Dubai’s primary road network, allowing fast movement between central districts and emerging residential zones while maintaining a calm urban environment.
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Vision Iconic is a branded residential tower developed by Binghatti within Mercedes-Benz Places | Binghatti City, designed as a high-rise landmark offering modern luxury residences with architectural identity and long-term investment positioning in Dubai.
Vision Iconic is located in Nad Al Sheba First, inside Mercedes-Benz Places | Binghatti City, a master-planned residential destination positioned near Meydan with direct connectivity to Downtown Dubai, Business Bay, and Dubai International Airport.
Vision Iconic represents a vertical landmark tower focused on skyline presence and panoramic views, while neighboring Mercedes-Maybach developments offer lower-density branded living concepts. Together, they form a connected branded residential cluster within the same master plan.
The project offers branded residential apartments designed for both investors and end users seeking premium urban living within a large-scale master-planned environment.
1-bedroom residences start from approximately AED 2,599,000, with final pricing depending on unit position, view orientation, and allocation availability.
Vision Iconic follows a 70/30 construction-linked payment plan, allowing buyers to pay during development with the remaining balance due upon handover.
Units meeting the minimum investment threshold of 2,000,000 AED (≈ 545,000 USD) may qualify for UAE Golden Visa eligibility.
The community combines branded architecture, controlled supply, and central Dubai connectivity, creating long-term demand supported by both end users and international investors seeking branded residential assets.
The anticipated completion date is Q4 2028, aligned with the broader development timeline of Mercedes-Benz Places | Binghatti City.
Explore Vision Iconic at Mercedes-Benz Places | Binghatti City through a selection of architectural visuals, interior perspectives, and lifestyle spaces that showcase the project’s iconic skyline presence and branded residential design.
Access the official Vision Iconic Residences brochure and detailed floor plans to explore layouts, architectural design, amenities, and payment plan information.
Documents are available for instant download, allowing you to review specifications and residential options at your convenience.
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