EOI payments are widely used in Dubai’s off-plan launches to control demand and allocate units. Learn how EOIs work in practice, whether they are refundable, how they differ from booking deposits, and how investors should use them strategically.
An Expression of Interest (EOI) is an early, non-binding step used in Dubai’s off-plan real estate market to secure priority access to a project before its official public launch. By submitting an EOI, an investor signals serious intent to purchase while retaining full flexibility before entering a legally binding contract.An EOI does not constitute a sale or ownership. It is a controlled allocation mechanism used by developers to manage demand, organize unit selection, and offer qualified investors early access before booking and SPA signing. Key points investors should understand:
EOI payments in Dubai apply only to off-plan projects located in designated freehold areas, where foreign investors are legally permitted to purchase property. Verifying the project’s location on the Dubai map is essential before paying an EOI, as off-plan ownership and DLD registration are valid only within these approved zones.
Most freehold areas are strategically positioned along Dubai Metro lines and major road networks, such as Sheikh Zayed Road and Al Khail Road. This connectivity supports stronger liquidity, resale potential, and long-term investment value, making location analysis a critical part of the EOI decision process.

The EOI process follows a clear, structured sequence designed to give investors early access while keeping legal commitment controlled.
The investor submits an Expression of Interest with basic identification details and an EOI payment to register early interest in the project.
The EOI places the investor in a priority queue for unit selection before public sales begin.
At the official launch, investors choose from available units based on their allocation order.
Once a unit is selected, the EOI amount is credited toward the booking deposit.
The investor signs the Sales and Purchase Agreement, and the transaction becomes legally binding under Dubai law.
An EOI is not legally binding and creates no ownership rights with the Dubai Land Department. Legal protection begins only after the SPA is signed and registered; anything not written in the SPA is not guaranteed.
No. An EOI is not legally binding. Legal commitment begins only after the Sales and Purchase Agreement (SPA) is signed.
In most cases, yes. EOI payments are usually refundable, but refund terms depend on the developer’s written policy and conditions.
No. An EOI provides priority allocation, not a guaranteed unit. Unit availability depends on demand and allocation order.
If the investor proceeds, the EOI amount is credited toward the booking deposit and becomes part of the purchase price.
Yes. Foreign investors may pay EOIs only for off-plan projects located in designated freehold areas.
The transaction becomes legally binding only after the SPA is signed, not at the EOI or booking stage.
No. EOIs are not legally required, but they are commonly used by developers for high-demand project launches.
Yes. Investors may cancel before SPA signing, subject to the developer’s EOI refund conditions.
Usually no. EOI payments are typically held by the developer and transferred to escrow only after SPA signing.
Developers use EOIs to manage demand, allocate units fairly, and filter serious investors before official sales begin.
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